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Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI). -- Wikipedia

About Effie Awards Europe

Effie Europe has been honouring the most effective marketing ideas in Europe since 1996. Our mission is to lead, inspire and champion the practice and practitioners of European marketing effectiveness. We stand for effec
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WARC | Marketing Effectiveness

WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.
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5 ways to generate sales leads. Do you know them all?

Activating your presence on social media platforms is the key to building relationships with users and acquiring valuable leads. Competitions, live broadcasts, interactive InstaStories and Facebook Ads, with precise targ
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6 KPIs to Track For Digital Success | Aarna Digital

Digital marketing KPIs play a crucial role for businesses of all sizes in assessing their marketing effectiveness. In this guide, we’ll explore key marketing KPIs that every business should track to gauge their success.
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Steering Committee Effie Awards Europe

The Steering Committee (SC) members are firm believers in the Effie and are champions of marketing effectiveness.
https://www.effie-europe.com/about/steering-committee/ - Details - Similar

Elevate Your Email Marketing Effectiveness | pepperit.

Increase your brand awareness, engagement and sales conversion with effective email marketing campaigns that generate a high ROI.
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